2010 Summer Trends – Women

Maxi Dresses

Wear at the at the beach, in the park, at festivals and cocktail parties with a piece of standout jewellery and gladiator flats.

Low Heels

The Geisha-inspired low wedges are the comfiest way to walk.

Fringe Detailing

Wear with ruffles and silk frills for a play on texture. Fringing moves away from last season's flapper feel and into Country & Western territory.

Rough edges

On tailoring, cocktail and jeanswear. Frayed hems, ripped and torn ruffles can provide a romantic trend

Sporty

Designers look to the surf for inspiration with plenty of body-con scuba dresses, swimsuits with criss-crossing body straps and revealing cut-aways. Introduce the trend into your wardrobe with rainbow-bright rubber bangles, neoprene sandals and ergonomic cut outs.

Pinstripes

Watch your style stock go up by teaming with unexpected floaty floral silk dresses. Merge the look into your weekend wardrobe and wear with roughed-up denim and a classic T-shirt.